The OEM creative all looks the same
National campaigns are built for the brand, not your store. Between them, you are stuck recycling the same handed-down spots while your market tunes them out.
For Franchised Dealers
Fresh creative your OEM never sends down.
Professional TV commercials, produced fresh every month — built to stay inside your manufacturer guidelines and co-op rules, so your media spend works harder across every rooftop.
$2,500/mo · 2 TV spots every month · No contracts
Sound familiar?
The creative problem you already have.
Co-op rules make custom creative painful
Getting fresh creative approved for co-op reimbursement is slow and risky. Most dealers give up and run generic — leaving money and differentiation on the table.
Multiple rooftops, inconsistent advertising
Each store ends up doing its own thing. The group has no consistent, professional creative voice across locations.
What changes
Here is what a Spotline subscription puts on your screen.
- Two new 30-second spots every month — built to your OEM brand guidelines
- Creative structured to stay co-op-eligible, not fight it
- A consistent, professional look across every rooftop in the group
- A dedicated Creative Director who knows your brand and your market
See the work
Spots built for dealers like you.
Model-Year-End Clearance
A franchised domestic dealer needed to move outgoing model-year inventory without breaking OEM brand guidelines or co-op creative rules.
Service Drive Loyalty
A franchised dealer wanted to drive fixed-ops revenue and remind owners to service where they bought — beyond the spots the OEM hands down.
Why The Spotline
Built for the manufacturer frame — not in spite of it
Our Creative Directors produce inside OEM brand guidelines as a starting point, not an afterthought. You get creative that feels current and local while staying on-brand and co-op-conscious — the fresh spots the manufacturer was never going to make for your store.
How it works
Four steps. Brief to broadcast-ready.
01
Brief
You tell us the offer.
02
Concept
A Creative Director builds the idea.
03
Production
We produce the spot.
04
Delivered
You review and run it.
Run the numbers
See it against what you spend today.
Give every rooftop creative worth running.
Two professional TV spots a month, on-brand and on schedule.